Whocares

As the art director for the editorial shoot for Malaysian brand whocares, I conceptualized and directed the visual narrative to align with its distinct identity. I collaborated closely with the creative team to bring the brand’s vision to life through carefully curated aesthetics and dynamic compositions. I led the post-production process, refining colors, enhancing textures, and balancing light and shadow to achieve a polished look. Working with retouchers and other professionals, I harmonized every visual element to create a cohesive tone that tied the series together. This holistic approach amplified the campaign’s visual narrative, creating a lasting impression of boldness and refinement.