ATOMIC LAB X PR

Atomic Labs has teamed up with Malaysian brand Problèmes to launch an innovative new collection. This collaboration blends Atomic Labs' signature modern aesthetic with Problèmes' distinct approach to casual, statement-making streetwear. The collection highlights clean, oversized silhouettes, understated colors, and contemporary designs, reflecting both brands' shared ethos of creativity and individuality. For the Atomic Labs x Problèmes (AL x PR) shoot, the post-production and editorial edits played a crucial role in crafting a polished and cohesive visual narrative. The team achieved a seamless blend of urban and industrial aesthetics by integrating fake backgrounds, amplifying the collection's modern, minimalistic vibe. Attention to lighting, shadow alignment, and texture matching ensured that the edited scenes appeared lifelike and immersive. This approach not only enhanced the storytelling but also provided creative flexibility, allowing the editorial visuals to transcend physical location constraints while maintaining realism and visual impact.